Environment & Product Design
“This beautiful new art installation in Brooklyn smells like NYC’s late nights… All Access Pass reimagines the ephemeral… into something luminous and lasting.”
— Rossilynne Skena Culgan, Time Out New York
ROLE
Art direction, indoor and outdoor signage, Joya case-study signage, invitations, installation, scented car tag and roll-on design, photography direction, and video editing.
CONTEXT
Joya Studio × Tom Fruin
Red Hook, Brooklyn
Fall 2025
PROJECT OVERVIEW
For ALL ACCESS PASS, I translated Tom Fruin’s sculptural language into a cohesive visitor experience spanning the waterfront approach, exhibition interior, printed matter, fragrance objects, photography, and video.
ENVIRONMENTAL GRAPHICS
I designed and installed the outdoor signage and wayfinding, indoor title wall, interpretive graphics, Joya case-study signage, and invitations. The system drew from the color, geometry, and salvaged urban character of Fruin’s work.
FRAGRANCE OBJECTS
I designed two objects featuring Joya’s custom “Latenight” fragrance: a scented car tag inspired by Fruin’s rooftop water tower and a roll-on perfume with a wristband-inspired label.
